May 9, 2025
Your CFO Can’t See the Risk - Here’s Why
Many SMEs unknowingly face margin loss from hidden FX exposure. Learn why CFOs miss the risk, and how Bretton gives finance teams the visibility to fix it.
When FX exposure is invisible, margins disappear.
In most small and mid-sized businesses, the CFO wears every financial hat, from forecasting and reporting to international payments and supplier negotiations.
But there’s one critical area that even the sharpest CFOs often miss: foreign exchange (FX) risk.
Not because they’re careless. But because they simply can’t see it.
The Visibility Gap That Catches Out SMEs
Your finance team tracks revenue and expenses. They produce reports, manage budgets, and run cash flow forecasts. But they’re often blind to the currency movements quietly eating away at future margins.
Here’s why:
- Most accounting software isn’t built to track FX exposure
- Forecasts rarely factor in exchange rate volatility
- Manual tracking (if it happens at all) is slow and error-prone
By the time the risk shows up in financials, it’s too late to act.
3 Reasons FX Risk Gets Missed
1. Tools Built for the Past, Not the Future
FX risk lives in future invoices, receivables, and contracts—but most tools look backwards. That leaves a blind spot where future risk builds silently.
2. Fragmented Data, No Single View
Sales quotes, purchase orders, and payment terms often sit in different systems or spreadsheets. Without a unified picture, exposure stays invisible.
3. Too Many Priorities, Not Enough Bandwidth
CFOs are stretched thin. Building models to simulate currency swings or explain a 5% margin loss just isn’t practical with today’s tools.
What the Board Wants - And Why CFOs Struggle to Deliver
Boards and founders don’t want surprises. They want clarity on:
- What’s our currency exposure?
- How much margin is at risk?
- What’s our plan if rates shift 3–5%?
But without tools designed to surface FX risk in real time, CFOs are left guessing—or explaining misses after the fact.
The Fix: Visual, Real-Time Exposure Insight
Bretton was built for exactly this gap.
We help CFOs and finance teams:
- Instantly visualise FX exposure across currencies, payables, and receivables
- Set rate alerts so you know when to act
- Get plain-English insights into risk scenarios and what they mean for margin
- Talk directly with our integrated AI agent to explore risk in real time
No complex modelling. No spreadsheets. No surprises.
Just a clear view of your currency exposure—and what to do about it.
You Can't Manage What You Can't See
FX risk doesn’t show up on a balance sheet. It shows up in missed targets, confused forecasts, and margin erosion.
Bretton gives CFOs the visibility they need to spot problems early, take action faster, and answer the board with confidence.
Want to see where your business is exposed?
Give Bretton a try, it’s the fastest way to see your FX risk in real numbers.
Stay in the loop.
Simple ideas on design, clarity, and momentum — shared on X and Instagram.